Our Story

What does your store sell and why? 

My store sells a product that induces specific emotions in its users. 

Who's your target audience?

If this was a real product it would require a great deal of research to determine a real target audience, but because this is intended as a sort of conceptual art joke about imagery I’m going to say young 20 something people interested in ironic conceptual art and photography.

What was the biggest challenge you faced in creating your store?

I thought because we have a staff test store that we would be able to use the paid themes for free but then I realized that those options are only for testing and can’t be used to complete the assignment so I had to start over with a new theme and it was completely my own fault. Also adding items to a collection was probably the most difficult part for me.

What worked really well when using our platform?

I liked that a lot of the important customization options were very easily accessible but I wasn't overwhelmed with too many choices. Almost everything I wanted to adjust was available to me, but things were still easy and intuitive to find because there wasn't too much clutter in the interface. 

What could be improved when using our platform?

As a first time user I struggle a lot with the process of making a collection and uploading products. The process involved a lot of jumping around instead of one consistent form which made it confusing because I had to create a collection in one place, add items in another, then go back and add the items to the collection, and then access the menu settings. This took the longest for me to figure out but now that I’ve done it I think I’ll remember it fairly well, a more in depth tutorial on this for first time users could be useful. 

How did this experience help you build empathy for our merchants?

Yes definitely, it’s much easier to understand the merchants wants and needs after going through what they would experience using the product. 

What is your biggest takeaway from this experience?

A much better understanding of the journey a first time user might take when they decide to set up a Shopify store. Additionally, this experience helped me to better relate to Shopify’s mission and core values, as I have a much clearer picture of the world the company is striving to create.